Identifying the trend:

Taking inspiration from the upcoming trend report BACK TO REALITY, we wanted to visualize the shift in the consumer mindset, illustrating how weddings and celebrations have become increasingly low-key in recent years.

Establishing the right tone:

In order to achieve an authentic and familiar setting, we cast 18 models. We made sure the models knew each other, which made them feel comfortable in front of photographer Matthias Ritzmann’s camera and allowed us to capture genuine emotions.

Capturing real moments:

To fill the content gap of realistic party images, we finished this shoot with a big party.

The look of Ritzmann’s work is exactly what the Blink collection is about: a peer-to-peer, realistic aesthetic.