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Creative Research: Spring/Summer 2010

Baby boomers — adults aged 46 to 63 — represent one of the largest demographic groups in history. Once defined as the “Me Generation,” boomers are reinventing themselves by abandoning conspicuous consumption and a sense of entitlement for a more mindful way of living.

To meet the demand for photography that reflects this changed look of maturity, Corbis Images presents curated photography that captures the major shift in boomers’ values toward self-actualization, personal relationships, and altruism.