epa01879258 A visitor walks by as British artist Damien Hirst's installation 'False Idol' is exhibited during the 'Pop Life, Art In A Material World' press view held at the Tate Modern in London, Britain, 29 September 2009. The exhibition explores the ways in which artists have built up 'personae' and brands for themselves since the 1980s. It includes work by Andy Warhol, Jeff Koons and pieces from Damien Hirst's record breaking auction in 2008. EPA/DANIEL DEME
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