Bears are seen at the farm of Guizhentang in Huian, south Chinas Fujian province, 22 February 2012. Guizhentang, Chinas largest producer of bear bile, is reportedly hiring PR heavyweights to help the company overcome recent controversy surrounding its IPO application. Compared to its low-key style when facing the public in the past, Guizhentang has taken a more direct approach recently in order to save its image, including holding press conferences and opening its bear farm to the public.
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