C Factors 2: A Discussion of Creative Destruction And It's Impact On Communications
IMAGE DISTRIBUTED FOR ALLISON+PARTNERS - Top marketing and communications professionals gathered at Allison+Partners’ Annual C-Factors Conference during AdWeek for a discussion on how creativity and creative destruction are necessary to grow business in today’s economy. Panelists included (from left to right) Laura Klein, Executive Vice President and General Manager, Lifestyle, EverydayHealth; Bonin Bough, Vice President, Global Media and Consumer Engagement, Kraft Foods; Christine Osekoski, Publisher, Fast Company; Scott Allison, Chairman and CEO, Allison+Partners; and Hugh Forrest, Event Director, SXSW Interactive. Not pictured, Bob Kantor, Chief Marketing and Business Development Officer for MDC Partners; and Steve Barrett, Editor in Chief of PRWeek, moderated the discussion. (Rick Maiman/AP Images for Allison+Partners)
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