IMAGE DISTRIBUTED FOR MOBLI - Visitors to Facebook look at a plane with a 3,000-square-foot banner flying high above Facebook headquarters to launch Mobli's My Last Instagram contest (www.MyLastInstagram.com) in Menlo Park, Calif., on Wednesday, March 27, 2013. Mobli, a photo- and video-sharing app for Android, iOS and Windows 8, will award one former Instagram user $100,000 for switching to Mobli. (Tony Avelar / AP Images for Mobli)
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