Shown is an advertisement for Free Comic Book Day at Brave New Worlds, Wednesday, May 1, 2013, in Philadelphia. When the doors open Saturday, May 4 for Free Comic Book Day the annual event that's grown from a few scattered stores hundreds upon hundreds worldwide publishers and purveyors of tales of fantastic heroes and nefarious villains will be eager to court new readers who, in spite of easy access to digital comics, are making time and spending money on comics printed on paper and increasing the demand for new books and titles. (AP Photo/Matt Rourke)
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