MyHeritage CEO, Gilad Japhet poses for a portrait at the company offices In the israeli town of Or Yehuda, Wednesday, July 24, 2013. The rise of social media has offered new opportunities to track heirs and close the books on one of the darkest chapters of German history. One of the driving forces behind the new push has been Gilad Japhet, CEO and founder of Israel-based MyHeritage, a social media website with about 70 million registered users worldwide that lets individuals build their own family trees online.(AP Photo/Oded Balilty)
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