CCTV expected to break record of advertising commitments though China economy slows
A participant bids next to Shi Yuzhu, second right, Chairman of Giant Investment Co., Ltd., and other bidders at the CCTV 2014 Prime-Time Advertising Auction in Beijing, China, 18 November 2013. The CCTV 2014 Prime-Time Advertising Auction kicked off at the Media Center in Beijing on Monday (18 November 2013). The advertising commitments were expected to keep rising and break the previous record through Chinas economy slows. CCTV, also known as China Central Television, the countrys biggest TV network, drew 15.9 billion yuan ($2.61 billion) in advertising commitments for 2013, an increase of 11 percent over the amount it attracted a year ago.
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